ARE YOU READY FOR MIKE?
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DDB ALBANIA GOES DIGITAL FOR RAIFFEISEN BANK
Digital marketing in Albania still needs to properly expand and develop. There is no lack of it, yet it needs to be more creative, inviting and involving. In not all cases does it lead to directly boosted sales (although in some cases it really does), but the brand interaction with its “fanbase” is an …
FACEBOOK: OUR VIDEO STRATEGY IS ALL ABOUT CONTENT DISCOVERY
By David Moth @ Econsultancy Facebook has been pushing hard to dislodge YouTube as the king of social video in 2014 and so far it’s made excellent headway. And for the cynics among you - yes, a lot of it has to do with autoplay videos. According to comScore, in August Facebook achieved a billion …
SOCIAL BECOMES MAJOR FOR VIDEO
Facebook more common than Netflix, Hulu for digital video eMarketer It’s primetime for video in social media. 2015 will see a rapid increase in video advertising on Facebook and other social platforms, according to a new eMarketer report, “Video Advertising: How Facebook, Twitter, Instagram, Tumblr and Snapchat Are Changing the Rules.” Facebook in particular …
DIGITAL IS SLIPPERY
Tips When you build a building, it stays around for a long time. When you invest and staff a factory, it’s something significant, and it lasts. When …
SKY TELEVISION AND DDB NEW ZEALAND USE SOCIAL MEDIA TO TOPPLE GAME OF THRONES’ KING JOFFREY
In the most successful social media campaign in New Zealand to date, King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones.
VOLKSWAGEN GROUP CHINA LAUNCHED “TSI® ENGINE. THE POWER BEHIND THE SMILE”
Volkswagen Group China and Tribal Worldwide Beijing have launched a digital-led campaign taglined “TSI® engine.The power behind the smile,” in an effort to create advocacy for Volkswagen engine technology leadership among Chinese consumers, and shift consumer perception on performance measurement from displacement size to torque. “Torque performance” is one of the core competencies of Volkswagen’s latest engine …